A New Era of Financial Awareness in El Salvador

💡 Learn how Salvadorans over 35 are improving their income without changing jobs.

El Salvador Launches National Financial Resilience Initiative

El Salvador has officially launched a national initiative to increase the financial resilience of middle-class families. The focus: help people better manage their money, learn how to invest smartly, and build passive income streams.

The pilot program is fully automated and was created with support from international AI experts and local financial educators.

What you’ll learn:

✔️ How to multiply your savings through guided investments
✔️ Tools used by smart investors aged 35–65
✔️ Access to AI-based analysis with risk control
✔️ Average income growth of up to $950/month reported

Who can join:

📌 Citizens of El Salvador
📌 Aged 35–65
📌 Basic smartphone or computer access

🕒 Limited slots available – apply now to reserve your place.

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Our Mission

The National Financial Literacy Program in El Salvador is dedicated to empowering citizens with essential financial knowledge and skills. We believe that financial education is a fundamental right and a critical component for economic development and personal prosperity. Our mission is to create a financially literate population that can make informed decisions, manage resources effectively, and contribute to the nation's economic growth.

Through innovative educational initiatives, community workshops, and digital resources, we aim to reach every Salvadoran citizen regardless of their background or economic status. We are committed to building a culture of financial responsibility, saving, and strategic investment that will help families break cycles of debt and build sustainable wealth for generations to come.

Our program addresses the unique financial challenges and opportunities in El Salvador's economy, including cryptocurrency adoption, remittance management, and entrepreneurship development. By partnering with educational institutions, financial organizations, and government agencies, we create comprehensive and accessible financial literacy resources tailored to our country's specific needs.

Financial literacy workshop in San Salvador

Our History

2015

The National Financial Literacy Program began as a small initiative led by a group of dedicated economists and educators concerned about the lack of financial knowledge among Salvadorans. Recognizing the connection between financial illiteracy and economic vulnerability, they developed the first comprehensive curriculum focused on basic money management principles.

2017

The program secured its first major government funding and expanded to reach schools across the country. This milestone year saw the launch of our first nationwide workshop series, reaching over 5,000 students and 2,000 adults with essential financial education. Our partnership with the Central Reserve Bank of El Salvador established the foundation for sustained growth.

2019

We developed and launched our digital platform, making financial education accessible to remote communities and those with limited access to in-person workshops. This technological advancement allowed us to reach an additional 15,000 Salvadorans in the first year alone, significantly expanding our impact throughout the country.

2021

Following El Salvador's adoption of Bitcoin as legal tender, we quickly developed specialized educational modules on cryptocurrency, blockchain technology, and digital wallets. This pioneering initiative made El Salvador's Financial Literacy Program the first national program to incorporate comprehensive cryptocurrency education, attracting international attention and partnerships.

2023

Today, our program has evolved into a comprehensive national initiative reaching over 100,000 Salvadorans annually. With strategic partnerships across public and private sectors, we continue to innovate and expand our curriculum to address emerging financial challenges and opportunities. Our research department now conducts the annual National Financial Literacy Assessment, providing valuable data to guide policy and educational initiatives.

Program Features

Interactive Workshops

Our hands-on workshops bring financial concepts to life through practical exercises, simulations, and real-world applications. Led by certified financial educators, these sessions cover budgeting, saving, investing, debt management, and more in an engaging, accessible format for participants of all knowledge levels.

Digital Learning Platform

Our comprehensive online platform offers self-paced courses, interactive tools, calculators, and resources accessible from any device. Available in both Spanish and English, the platform includes specialized modules for different life stages and financial goals, making learning convenient and personalized.

School Integration Program

Working directly with educational institutions, we've developed age-appropriate financial curriculum materials for students from elementary through university levels. This program ensures financial education becomes an integral part of formal education, reaching young Salvadorans at critical learning stages.

Cryptocurrency Education

Our specialized modules on cryptocurrency explain Bitcoin, blockchain technology, digital wallets, and crypto security in clear, practical terms. These resources help Salvadorans navigate the country's unique position as a Bitcoin-adopting nation, empowering them to make informed decisions about digital currencies.

Community Outreach

Our mobile education teams travel to underserved and rural communities, ensuring financial education reaches all Salvadorans regardless of location or socioeconomic status. These initiatives include free workshops, individual consultations, and resource distribution tailored to each community's specific needs.

Entrepreneurial Finance

Dedicated to supporting El Salvador's small business community, this program offers specialized training in business financial management, from startup funding to growth strategies. Participants learn essential skills in business planning, cash flow management, financing options, and financial record-keeping.

Valuable Resources

Explore these trusted financial education resources to expand your knowledge

World Bank Financial Inclusion

Comprehensive resources on global financial inclusion initiatives and data.

Visit Resource

OECD Financial Education Platform

International standards and research on financial literacy programs.

Visit Resource

Central Reserve Bank of El Salvador

Official resources on El Salvador's monetary policy and financial system.

Visit Resource

Bitcoin Education Resources

Learning materials about Bitcoin and digital currency fundamentals.

Visit Resource

Success Stories

Rural community financial transformation

La Libertad Community Transformation

Rural Community Development

The fishing community of La Libertad transformed their economic prospects through our targeted financial literacy program. Over 18 months, 200 families participated in workshops focused on household budgeting, small business management, and sustainable saving practices. The results were remarkable: community saving rates increased by 45%, 28 new small businesses were established, and household debt decreased by an average of 30%. The program's success demonstrates how tailored financial education can empower entire communities to achieve economic resilience.

School financial literacy program results

Instituto Nacional de Santa Ana

Educational Institution Integration

When Instituto Nacional de Santa Ana integrated our financial curriculum into their standard education, the impact extended beyond the classroom. Over 1,200 students aged 14-18 completed comprehensive financial education modules over two academic years. Pre and post-program assessments showed an 85% improvement in financial knowledge. More impressively, 72% of students reported starting their first savings accounts, and teachers noted improved math skills as students applied financial concepts to numerical problems. Parents also benefited through take-home activities that encouraged family financial discussions.

Entrepreneur success after financial training

María's Textile Business

Entrepreneurial Success

María Hernandez, a talented textile artisan from San Miguel, struggled to turn her craft into a sustainable business until participating in our Entrepreneurial Finance program. Through targeted training in pricing strategy, inventory management, and financial planning, María transformed her approach to business. Within one year, she increased her profit margin by 40%, hired two employees, and secured a microloan to expand production. Her artisanal textiles now sell in three retail locations and online, demonstrating how financial knowledge can catalyze entrepreneurial success.

Bitcoin Adoption in Soyapango

Digital Currency Integration

When El Salvador adopted Bitcoin as legal tender, the community of Soyapango faced significant challenges with digital literacy and cryptocurrency understanding. Our specialized Bitcoin education program reached 5,000 residents through community workshops, one-on-one assistance, and practical demonstrations. Within six months, Bitcoin transaction usage in local businesses increased from less than 5% to over 40%. The program's success came from addressing practical concerns and providing hands-on support with digital wallets, security practices, and basic transaction skills, demonstrating effective financial technology education at scale.

Who We Serve

Students & Youth

We provide age-appropriate financial education to young Salvadorans from elementary through university levels, helping them develop healthy financial habits early in life. Our programs reach over 50,000 students annually through school partnerships and youth organizations.

Families & Households

Our family-focused programs help households develop sustainable financial practices, from budgeting and emergency saving to long-term financial planning. These initiatives specifically address the challenges faced by multi-generational households and families managing remittances from abroad.

Entrepreneurs & Small Businesses

We support El Salvador's vibrant entrepreneurial community with specialized training in business financial management, from startup financing to growth strategies. Our programs have assisted over 3,000 small businesses in developing financial systems that support sustainability and expansion.

Rural Communities

Our mobile education teams bring financial literacy to remote and underserved areas, ensuring all Salvadorans have access to quality financial education regardless of location. These programs are specially designed to address the unique financial challenges and opportunities in rural economies.

Senior Citizens

We provide targeted education for older adults focusing on retirement planning, fraud prevention, and digital financial tools. These programs help seniors navigate changing financial systems while protecting their assets and maximizing retirement resources in El Salvador's evolving economy.

Teacher training for financial education

Educators & Trainers

Through our train-the-trainer programs, we equip teachers and community leaders with the knowledge and resources to become financial literacy ambassadors. This multiplier approach has created a network of over 500 certified financial educators throughout El Salvador who extend our program's reach.

Program Options

We believe financial education should be accessible to all Salvadorans

Community Access

Free

Basic financial literacy workshops
Public financial education events
Access to digital learning platform
Free educational materials
Community-based group sessions

Institutional Program

Customized

Tailored curriculum development
On-site instructor training
Program implementation support
Impact assessment and reporting
Branded educational materials

Professional Certification

$250

Comprehensive training program
Official financial educator certification
Teaching resources and materials
Ongoing professional development
Network of certified educators

Our programs are supported by government funding, private partnerships, and international development organizations to ensure financial education remains accessible to all Salvadorans regardless of economic status. Special subsidies are available for qualifying individuals and organizations.

Get In Touch

Contact Information

Phone: +503 7841 5063

Email: [email protected]

Address: Calle Principal 12, Colonia San Miguel, San Salvador, El Salvador

Hours: Monday-Friday: 8:30 AM - 5:00 PM

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